TOMS
has been one of my favorite organizations for a while now, and I’m happy to see
that they are still thinking of creative new ideas to help those in need. TOMS
Coffee is the newest campaign, partnering with the Water for People
organization to donate a week of clean water to a person in need for each bag
of coffee purchased, under the usual tagline, One for One.
This
is an interesting tactic because water is not as tactile as shoes or eyeglasses,
which are other TOMS products. Clean water is so much more important, however,
so I applaud the TOMS company for what they are doing. The clean water is being
provided to countries like Guatemala, Honduras, Peru, Rwanda, and Malawi. The
coffee available for purchase is also from all of these places, in a variety of
flavors.
TOMS
has also done a pretty good job of marketing with social media. They have a
presence on all of the major social media platforms, Facebook, Twitter,
Instagram, YouTube, and Pinterest. Pinterest is a really important platform to
be on for an organization like TOMS because they can upload pictures of their
products, and users can pin what products they think they would like to buy. If
they click on the pin, it will link directly to the TOMS website where they can
buy the product. It just makes it that much easier for the user.
TOMS
also uses Facebook, Twitter, and Instagram to post images of their products,
but they also promote events like Day Without Shoes, which spreads awareness
for the cause. They also post videos and pictures of people delivering the
shoes to children in need and the children enjoying their new shoes. This kind
of marketing is affective in pulling at people’s heartstrings and getting them
to donate to the organization. I’m interested to see how they will continue to
use social media to promote the new coffee/water initiative.
I think it is a very good thing that they are creating a program to raise money for those that do not have clean water. People should applaud companies that create products not only to make money, but to increase the well being of human kind. I am interested to see if their new campaign is as successful as their Day Without Shoes events.
ReplyDeleteI agree that they are doing a good thing by incorporating humanitarian efforts into their sales. I think that social media is an excellent way to help these efforts. People are more likely to share or retweet something that is helping people in need rather than just advertising a product. This is helpful because it helps the brand to advertise and helps to advertise great causes all at the same time.
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