Social Media and Movies

            Just for fun, I recently created a blog about movies that I watch, and it got me thinking about the relationship between movies and social media. Along with every other business out there, the film business has incorporated social media into its marketing strategy, and each film company has a different way of using social media.

            It is pretty common for Twitter and Facebook accounts to be created for movies when they are about to be released. It allows the accounts to post pictures and clips of the upcoming movie to help get fans excited for the movie. One movie that was pretty successful in doing this was The Hunger Games: Catching Fire.

            I started following The Hunger Games Twitter account before the first movie came out, and I noticed that they changed the account to Catching Fire when the second movie was about to be released. I also followed them on Facebook, and that is how I found out the latest casting news and the newest trailers. I have found that lately I see new trailers for movies on social media before I see them on more official movie sites like IMDb.

            Something that I thought Catching Fire did that was clever and unique was let two of the film’s stars, Josh Hutcherson and Liam Hemsworth, take over the Twitter account for an hour or so and allow fans to tweet them questions. It allowed for an easy way for fans to connect with the actors and get them more excited about the movie. It also helps that celebrities are directly connected to Twitter, so the actors in the movie can tweet regularly to promote the movies they are in.

            I’ve noticed that even older movies that I have “liked” on Facebook still post things every once in a while, like fan art or fun facts about the movie. It’s also another way that movie companies can promote the new movies they are producing. I’m interested to see how movie companies will step up their social media strategies even more in the coming years.

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