Googlezon

I find it very interesting that it was predicted that Google and Amazon would merge companies. It is quite a common occurrence that large companies buy smaller companies and merge with them. Google and Amazon are both enormous companies, however, so it seems unlikely that either of them would need to join another company in order to stay afloat.

            I also don’t think that merging the two companies would even be beneficial to either of them. It is not as if the companies are all that similar, like phone carriers that have merged in the past. Amazon is an online marketplace, as well as an electronic reading service with Kindle. Amazon is also expanding into a video streaming service. Google is Google. It encompasses email, YouTube, Google Drive, and much, much more. They don’t really seem like they would be compatible if they were to join forces. Users go to Amazon and Google for very different purposes. I’m sure that the companies would be smart enough to figure out a way to work if they merged together, but it just doesn’t seem to make sense to do so.

            I also think that predicting these types of trends in technology is hard to accomplish. Both YouTube and Kindle were not invented when the prediction was made in 2004. Both of these concepts have revolutionized modern technology, and I don’t think they were anticipated in the prediction, at least not correctly. It is difficult to predict how technologies that are not even invented yet will affect companies and their business decisions. I do not know how anyone would accurately predict future developments in technology.

Since these inventions are unknown, I can understand how it would be predicted that Amazon and Google would merge, since they were much simpler companies back then. In 2004, Google was probably just a search engine and Amazon just an online marketplace. Now that they have grown, however, they are too different and complex to merge.